TUTORIAL Create Link Page

Mastering the Create Link Page

Learn how to use all three link types in InterLinks: Internal Links, External Links, and SearchLinks. Each serves a unique purpose in your internal linking strategy.

Internal Links External Links SearchLinks Comparison

Overview

The Create Link Page

The Create Link page is your central hub for adding new keywords to your internal linking strategy. Here you'll define which keywords should automatically become clickable links throughout your store.

1

Enter your keyword or search term

2

Set the destination URL (if needed)

3

Choose your link type (Internal, External, or SearchLink)

Create Link

Keyword

Destination URL

Search your store or enter any URL

Link Type

Internal Links

Internal links point to pages within your own Shopify store. They're the backbone of SEO and help search engines understand your site structure while guiding visitors to relevant content.

Best For:

Linking to product pages
Linking to collection pages
Linking to blog posts
Linking to custom pages

Smart URL Search

The Destination URL field includes autocomplete that searches your store's products, collections, and pages. Start typing to see suggestions!

Create Link

Keyword

Destination URL

Search your store or enter any URL

Link Type

Links to pages within your store for better SEO

See It In Action

Before

Looking for the perfect winter essential? Our cashmere sweater collection offers premium comfort and style for the colder months.

After

Looking for the perfect winter essential? Our cashmere sweater collection offers premium comfort and style for the colder months.

Boosts SEO Rankings

Internal links help search engines discover and index your pages, improving overall rankings.

Increases Time on Site

Visitors naturally click through to related content, exploring more of your store.

Drives Conversions

Guide customers from blog content directly to product pages where they can purchase.

External Links

External links point to websites outside your Shopify store. Use them to link to partner sites, affiliate programs, manufacturer websites, or authoritative sources that add credibility.

Best For:

Partner or affiliate websites
Manufacturer or brand pages
Authoritative sources & citations
Social media profiles

Requires HTTPS

External links must use HTTPS for security. HTTP links will be rejected.

Create Link

Keyword

Destination URL

Must be a full HTTPS URL

Link Type

Links to external websites outside your store

See It In Action

Before

We're proud to partner with Patagonia to bring you sustainable outdoor gear that's built to last.

After

We're proud to partner with Patagonia to bring you sustainable outdoor gear that's built to last.

SearchLinks

SearchLinks are a powerful InterLinks-exclusive feature. Instead of linking to a specific page, they link to your store's search results for that keyword. This lets visitors discover ALL related products, not just one.

Best For:

Generic product terms (e.g., "dresses", "shoes")
Brand names with multiple products
Colors, sizes, or materials
Keywords spanning multiple collections

Pro Tip

SearchLinks automatically update as you add new products. No maintenance required!

Notice the Difference

When you select SearchLink, the URL field disappears! You only need to enter the search term—no destination URL required.

Create Link

Search Term

Link Type

Links to search results

/search?q=organic+cotton

See It In Action

Before

All our products are made with organic cotton for maximum comfort and sustainability.

After (Links to Search Results)

All our products are made with organic cotton for maximum comfort and sustainability.

Clicks open: /search?q=organic+cotton (showing 47 products)

Comparison

Which Link Type Should You Use?

Feature	Your Store	External Site	SearchLinks
Destination	Your store pages	Other websites	Search results
URL Required?	Yes (relative OK)	Yes (HTTPS only)	No (auto-generated)
SEO Benefit	★★★	★★★	★★★
Opens In	Same tab	New tab (configurable)	Same tab
Auto-Updates	✕	✕	✓
Best Use Case	Specific products, collections, blog posts	Partners, brands, citations	Generic terms, multi-product keywords

Best Practices

Follow these tips to get the most out of your internal linking strategy.

Use Specific Keywords

Instead of "click here", use descriptive keywords like "winter jacket collection" that tell users what to expect.

Start with Collections

Collection names make excellent keywords. Use the bulk import feature to quickly add all your collections.

Add Variations

After creating a link, add variations like singular/plural forms ("dress" and "dresses") from the keyword report page.

Use SearchLinks for Generic Terms

For broad keywords that span multiple products (like "gifts" or "sale"), SearchLinks ensure visitors see all options.

Mastering the Create Link Page

The Create Link Page

Create Link

Internal Links

Best For:

Smart URL Search

Create Link

See It In Action

Boosts SEO Rankings

Increases Time on Site

Drives Conversions

External Links

Best For:

Requires HTTPS

Create Link

See It In Action

SearchLinks

Best For:

Pro Tip

Notice the Difference

Create Link

See It In Action

Which Link Type Should You Use?

Best Practices

Use Specific Keywords

Start with Collections

Add Variations

Use SearchLinks for Generic Terms

Ready to Create Your First Link?