How a Shopify App Saves Merchants 10+ Hours Per Week—And Why Ecommerce's Top Podcast Took Notice

JANUARY 15, 2026 (INDEPENDENCE, OREGON) - For most Shopify merchants, internal linking is a time-consuming nightmare. Adding product links to blog posts, updating old content when new products launch, and maintaining a coherent site structure can consume 10+ hours per week—time that could be spent actually driving clicks, sales, and SEO results.

InterLinks—internal link automation that drives clicks, sales, & SEO—has solved this problem for hundreds of merchants by using AI to automate what used to be tedious manual work. Now, the company is partnering with eCommerce Coffee Break, one of the most influential ecommerce podcasts reaching over 35,000 merchants monthly, to bring this time-saving technology to a wider audience of ambitious online sellers.

The partnership signals a broader shift in how ecommerce operators think about site optimization: not as manual tasks to grudgingly complete, but as systematic automation that delivers measurable results in clicks, sales, and search rankings.

"I Was Spending 10 Hours a Week on Something a Computer Could Do"

That's the realization that led Garry Egan to build InterLinks in the first place. As a Shopify merchant himself, Egan watched his team spend countless hours manually adding links to product names in blog posts, collection descriptions, and product pages.

"Every time we launched a new product, we'd have to go back through dozens of blog posts and pages to add links," Egan explained. "It was tedious, error-prone, and took time away from actually growing the business. I kept thinking: this is exactly the kind of repetitive task that computers are good at."

The app he built uses AI to identify opportunities for internal links across a store's content, then automatically implements them based on merchant-defined keywords and preferences. The result: what used to take hours now happens automatically—while driving measurable increases in clicks, sales, and SEO performance.

"We're thrilled to partner with Claus and the eCommerce Coffee Break community," said Egan. "Their audience represents exactly the type of forward-thinking merchants who understand that automation should deliver real business results. Our tagline says it all: internal link automation that drives clicks, sales, & SEO. That's not marketing speak—those are the three metrics our merchants track, and they see improvements across all of them. But it shouldn't require 10 hours of manual labor per week in 2026."

Why a Top Podcast Is Betting on Automation

Claus Lautner, host of eCommerce Coffee Break, has spent 25 years in digital marketing—including launching his first SaaS startup in 2001. Over 450+ podcast episodes, he's interviewed experts from Google, Gorgias, Yotpo, and dozens of successful DTC brands. Through all of it, he's observed a pattern: the merchants who scale fastest are the ones who systematically automate repetitive tasks.

"Internal linking is one of those foundational strategies that every expert recommends, but almost nobody implements properly," Lautner explained. "Why? Because it's incredibly time-consuming when done manually. Merchants know it drives clicks, sales, and SEO results, but they can't justify spending 10 hours a week on it."

"This partnership with InterLinks aligns perfectly with our mission to bring practical, high-impact tools to our listeners," said Lautner. "Their approach is elegant: automate the tedious work, but deliver measurable results in the metrics that actually matter—clicks, sales, and SEO. It's not flashy, but it works, and it gives merchants back their most valuable resource: time."

eCommerce Coffee Break ranks in the Top 10 Apple Podcasts for Marketing & Business and the top 2% of all podcasts globally. The show reaches over 35,000 merchants monthly through Apple Podcasts, Spotify, YouTube, Amazon Music, and a newsletter with 9,500+ subscribers.

Partnership Benefits for eCommerce Community

Through this partnership, eCommerce Coffee Break listeners and newsletter subscribers will gain access to:

• Exclusive educational content on internal linking best practices and SEO optimization strategies
• Special training resources designed specifically for the eCommerce Coffee Break community
• Direct access to InterLinks' team for implementation guidance and optimization support
• Behind-the-scenes insights into how successful merchants use internal linking to drive growth

The partnership will feature multiple touchpoints including podcast episodes, newsletter features, and dedicated educational content that demonstrates how strategic internal linking drives measurable improvements in product discovery, time-on-site, and conversion rates.

The Numbers Behind the Partnership

InterLinks' data reveals why both parties are enthusiastic about the collaboration. Merchants using systematic internal linking strategies see measurable improvements:

• 5-15% increases in clicks and product views as customers discover more of the catalog through intelligent linking
• Measurable sales lift from improved product discovery and cross-selling opportunities
• Improved SEO and search engine rankings for product pages as Google's algorithm recognizes better site structure
• 10+ hours saved per week that previously went to manual link insertion—time now redirected to growth activities

"The return on investment is obvious when you do the math," noted Egan. "If you're paying someone $25 an hour to manually add product links, that's $250 per week—$13,000 per year—for a task that an $9-19/month app can handle automatically. Plus, the app never forgets to add a link or makes a typo."

Looking Forward

Both companies expressed enthusiasm about the long-term potential of the partnership, with plans to develop additional educational content, case studies featuring eCommerce Coffee Break listeners, and collaborative events throughout 2026.

eCommerce Coffee Break listeners can visit getinterlinks.com/coffee-break for exclusive onboarding resources and to join hundreds of merchants already using InterLinks to optimize their stores.

About InterLinks
InterLinks delivers internal link automation that drives clicks, sales, & SEO for Shopify merchants. Trusted by hundreds of stores worldwide, the AI-powered app automatically creates intelligent internal links across blogs, pages, and product descriptions—eliminating hours of manual work while delivering measurable improvements in product discovery, conversion rates, and search rankings. Visit www.getinterlinks.com to learn more.

About eCommerce Coffee Break
eCommerce Coffee Break is a top-ranked podcast and newsletter reaching over 35,000 ecommerce merchants, DTC brand operators, and marketing professionals monthly. Hosted by Claus Lautner, a digital marketing veteran with 25+ years of experience, the show features 450+ episodes with expert interviews on ecommerce strategy, marketing, sales tactics, and platform-specific insights for Shopify, Amazon, and DTC brands. Ranked in the Top 10 Apple Podcasts for Marketing & Business and the top 2% globally, eCommerce Coffee Break is distributed across 30+ audio and social platforms. Visit ecommercecoffeebreak.com to learn more.

Media Contact:
InterLinks Press Team
Email: press@getinterlinks.com
Website: www.getinterlinks.com

eCommerce Coffee Break Contact:
Claus Lautner
Website: ecommercecoffeebreak.com
Partnership inquiries: ecommercecoffeebreak.com/partner-with-us/